Anna Docherty — Digital Transformation Leader | Senior Industrial Designer | CGI Creative Director

Driving enterprise digital transformation, company change leadership, photoreal CGI production engines, and AI-integrated workflows for global consumer brands.

Core Expertise & Target Roles

  • Digital Transformation & Change Leader: Spearheading company-wide digital transformation, shifting legacy studio operations into scalable CGI & AI production systems, and driving operational efficiency.
  • Senior & Principal Industrial Designer: Hardware concepting, physical product development, CAD modeling, materials exploration, and mail-order optimized product engineering.
  • CGI Creative Director & Systems Lead: Converting CAD into photoreal campaign visuals, building CGI production engines supporting 4,000+ SKUs, and reducing asset creation costs.
  • AI Design Pipeline Architect: Developing generative AI asset tools and agentic design workflows for high-speed product concepting and marketing.
  • Director of Private Label & Design: Founding and managing high-performing private label brands, merchandising, and global sourcing across Europe and North America.

Featured Case Studies & Work

Vux & Hoy

How I turned a studio split into two services into one connected journey, so product companies can begin with whatever they have.

View Vux & Hoy Case Study

Article.com Digital Commerce & Company Transformation Engine

Driving enterprise digital change by transitioning product imagery from physical photography to a CGI-led production engine supporting 4,000+ SKUs, 11x output increase, and 45% cost reduction.

View Article Digital Transformation Case Study

Amazon Devices (Alexa Ambient Hardware)

Future concept storytelling, CGI visual precision, and industrial design for ambient tech hardware.

View Amazon Devices Case Study

Crocs Imagination Studio

AI-powered product design generator accelerating ideation, material exploration, and marketing visuals.

View Crocs Case Study

lululemon AI Asset Studio

Enterprise generative AI visual synthesis pipeline for catalog product placement and contextual rendering.

View lululemon Case Study

Stedman Stark Brand House

Private label collections, registered trademarks, and international retail brand management.

View Stedman Stark Case Study

Westwing Private Label

Creative direction, design, and merchandising leadership for Europe's premier online Home & Living platform.

View Westwing Case Study

Background & Qualifications

Graduate of Industrial Design from the University of Alberta (Canada). Dual UK/Canadian citizenship. Over 10+ years of experience driving company transformation, industrial design, CGI production scale, AI tool development, and brand strategy.